The Breakfast Club advanced to No. 10 in Edison Research at SSRS’s third-quarter U.S. podcast rankings, released October 23. The Joe Rogan Experience, Crime Junkie and The Daily retained the top three positions.
The findings come from interviews with 5,223 weekly podcast consumers ages 13 and older during the quarter. Participants reported programs they listened to or watched in the previous week. The ranking measures reach within that population, rather than downloads, revenue or satisfaction.
For radio, the result illustrates the competitive position of an established broadcast brand in on-demand media. It does not show that every radio audience transfers automatically to podcasts, or establish how much a program’s audience grew from its rank change alone.
Stations considering a larger podcast operation need to examine repeat consumption, production costs, advertising arrangements and audience overlap with their broadcasts.
The RNN question: What converts a radio listener into a regular podcast listener—and a customer advertisers can reach?
Source: Original report or announcement.
Prepared with AI assistance and source verification.