Pennsylvania has enacted an AI-advertising disclosure law that includes audio, giving radio sales teams and commercial producers a new compliance issue to examine before December 21, 2026.
Gov. Josh Shapiro approved Senate Bill 806 on October 22 as Act 99, according to the official legislative history. The measure takes effect after 60 days.
The final-passage text requires advertisers to disclose AI-generated or significantly AI-modified content when its use creates a false consumer perception about the nature, origin or authenticity of advertised goods or services. It is not a blanket requirement to label every AI-assisted advertisement.
For covered audio, the disclosure must be in the same medium and delivered at an understandable volume and pace. It must accompany the content’s first presentation and, where technically feasible, resist removal.
Exceptions include evidently fictional material, parody, satire, commentary, criticism and text-only content. Disclosure does not eliminate other legal remedies. Enforcement rests with the attorney general and district attorneys; courts may impose a civil fine up to $3,000 plus attorney fees and costs.
For broadcasters, the practical issue is ad production and advertiser review—not a new FCC rule for every AI-generated program. Stations should have counsel assess their role and particular spots rather than assume that adding a label makes a misleading claim lawful.
Related: RNN’s coverage of the separate Montana political-ad disclosure dispute.
General information, not legal advice.