Electric Entertainment’s ElectricNOW is expanding its free streaming lineup with 20 channels through FAST Channels TV, including the streaming-platform debut of micro-drama channel VueWho.
The companies announced the agreement November 2. The additions span sports, gaming, art, culture, lifestyle, documentaries and horror.
VueWho brings short serialized storytelling to a scheduled, advertising-supported television channel. Its lineup also includes conversation, lifestyle and entertainment programming; the announcement names Daily Flash, El Flash Latino and other shows alongside the dramas.
For independent producers and broadcasters, the development offers a distribution example worth watching: programming associated with mobile viewing is being packaged into a linear streaming service. It does not, by itself, demonstrate audience demand or a profitable business model for other publishers.
The announcement does not disclose revenue-sharing terms, viewing results or a complete list of the 20 additions. Its reference to FAST Channels TV’s catalog of more than 80 channels should not be read as the number added to ElectricNOW.
Related technology coverage: YouTube’s planned AV2 web-video rollout.