iHeartRadio and TikTok will preview Anuel AA’s forthcoming album in a November 5 livestream, followed by radio distribution on the album’s release day.
The October 30 announcement schedules the hour-long TikTok program for 7 p.m. Eastern, hosted by Enrique Santos. Anuel AA is expected to preview music from Real Hasta La Muerte 2 and announce its release date during the program.
The radio airing is a separate step. iHeart says its Spanish Mainstream stations will carry the special at 7 p.m. local time on release day, with its digital Rumba station airing it at 7 p.m. Eastern. The announcement does not identify that release date.
Listeners can submit advance questions through Rumba’s talkback feature. The planned sequence connects audience participation, a social-video premiere and later radio exposure.
For independent artists and programmers, it is a promotion format worth examining rather than proof of sales impact. A smaller campaign could similarly distinguish discovery, listener questions and follow-up listening, then measure each stage instead of treating livestream views as evidence of music demand.