Xperi says its DTS AutoStage Broadcaster Portal has added 246 markets, bringing coverage to 550 markets across 49 states. The October 20 announcement includes 173 smaller and midsize markets the company describes as previously underserved by measurement.
The free standard tier provides quarterly station data. Premium access adds more frequent reporting and additional analysis. The information comes from connected vehicles using AutoStage.
Useful behavior data, with boundaries
For a station with limited research resources, an additional view of in-car listening can help generate useful programming questions: When does listening change, and which parts of the schedule deserve a closer look?
The dataset should be assessed on its own terms. Connected vehicles do not represent every car, every listener or listening at home and work. A station should ask how participating vehicles are distributed locally, how repeat use is counted and what comparisons the available sample can support.
Listening behavior also cannot, by itself, explain why someone changed stations or whether a particular song caused the change. Pairing behavioral signals with listener research can help avoid confusing a correlation with an explanation.
The RNN question: What does this dataset reveal about a station’s listeners—and which listeners does it leave out?
Source: Xperi announcement, October 20, 2026.
Prepared with AI assistance and source verification.