X will end its current Creator Revenue Sharing program after September 7 and begin rolling out applications for its replacement, Original Content Rewards, on September 8.
Existing participants will earn under the outgoing program through Monday. X says a final payout for those accrued earnings is expected on or around September 11. Enrollment in the old program has already closed.
A new application, not an automatic continuation
Current Revenue Sharing members will receive access to apply for the new program as it rolls out. Previous identity verification and a valid connected payout method can carry over, but participation does not. X says meeting the listed requirements does not guarantee acceptance, and applicants should expect a review.
The published eligibility requirements include being at least 18, living in an available country, maintaining an account in good standing, holding an eligible X Premium or Premium Business subscription, having at least 500 verified followers and receiving at least 500,000 Home Timeline impressions from verified users during the previous 90 days. Impressions on replies do not count toward that threshold. Political and government organizations are not eligible.
What X calls a qualified impression
Payouts will be based on unique impressions from Premium users in the Home Timeline when at least half of a post is visible. X excludes repeat impressions from the same account on the same post as well as paid, promoted, artificially generated and fraudulent impressions.
That means a large public view count is not necessarily the number used for compensation. X has not published a fixed amount per impression, and its terms leave the platform discretion over eligibility and enforcement.
Reporting and commentary can qualify—but copying does not
X says original work can include writing, photography, video, illustrations, commentary and analysis that reflect the creator’s own voice, experience or expertise. A journalist who adds reporting, context or genuine analysis may therefore qualify even when reacting to an existing news event.
Copied material, minor edits to someone else’s work, aggregation without substantial new framing and cross-platform reposts made by someone other than the original creator do not qualify. X also says posts created or published using automated means can be ineligible for payouts. Separate intellectual-property rules continue to apply even when a post otherwise meets the originality definition.
The independent-publisher checklist
- Download or capture current payout records and analytics before the old program closes.
- Confirm that the connected payment method and identity verification remain valid.
- Inventory ownership and permissions for photographs, clips, music and other third-party material.
- Separate original reporting and commentary from low-value reposts or minimally modified aggregation.
- Check Creator Studio beginning September 8 and review the new terms before applying.
For independent media, the practical lesson is not to count on a platform program as guaranteed revenue. Preserve the evidence needed to reconcile the final old-program payment, then evaluate the replacement on its actual acceptance, qualified reach and payout—not on total impressions alone.