NEW YORK — Spotify is expanding a concert-ticket program that uses listening behavior to identify an artist’s most dedicated fans and give selected Premium subscribers a protected opportunity to buy tickets before general availability.
Reserved by Spotify is available to eligible subscribers ages 18 and older in the United States and Canada. Spotify says it evaluates signals including streams, saves and shares, then notifies selected listeners by email, push notification and the application’s updates area.
When the purchasing window opens, the listener can link a Spotify account with Ticketmaster and purchase as many as two tickets held for the offer. Specific dates and seats remain subject to availability.
Spotify connects the stream to the concert
The latest expansion adds personalized cards that users can share when they receive an invitation and after they purchase tickets. Buyers also receive setlist playlists, event and venue information and a central in-app destination that can preserve information from past performances.
The setlists are sourced from setlist.fm. Before a performance, the playlist shows what the artist has recently played on tour. Afterward, it is updated to reflect the songs performed at that show.
The program gives artists a possible path from recorded-music engagement to concert attendance, but Spotify and Ticketmaster still occupy the relationship between the artist and the customer. Important unanswered questions include what conversion information participating artists receive, whether independent artists can enter the program and how Spotify prevents artificial streaming or shared-account activity from influencing eligibility.
The system also raises a practical question: being identified as a top fan does not mean that the listener can afford the ticket, travel or related costs during the assigned purchase window.
Source: Spotify, September 24, 2026.