WASHINGTON, D.C. — Urban One’s Reach Media and Radio One have launched The Garden of Love, a nighttime music program hosted by rhythm-and-blues artist Raheem DeVaughn.
The show premiered October 12. Its initial affiliates include WMMJ in Washington, D.C.; WAMJ in Atlanta, Georgia; WPPZ in Philadelphia, Pennsylvania; WWIN in Baltimore, Maryland; and WKJS in Richmond, Virginia.
On Washington’s Majic 102.3, WMMJ, the announced schedule is Sunday through Thursday from 7 p.m. to midnight. Listeners in other markets should consult their station’s schedule rather than assume identical hours.
The program pairs slow jams with conversation about love, relationships and everyday life, according to the launch announcement reported by RAMP.
A personality-led nighttime format
For programmers, the launch offers a case study in using an artist’s musical perspective and audience connection to build a recurring radio appointment.
The questions ahead are practical: how much listener interaction reaches the broadcast, how affiliates connect it to their communities and how much room the music selection leaves for discovery alongside familiar recordings.
Those are measures of the program’s development, rather than outcomes established by its launch.
Sources: RAMP’s launch report.
Prepared with AI assistance and source verification.