ALLENTOWN, Pennsylvania — VP Broadcasting has rebranded Latina 106.5 as La Kalle 106.5, carried through WAEB-HD3, with programming aimed at Dominican listeners in the Lehigh Valley.
Owner Victor Martinez says the station will bring music, voices and programming familiar to Dominican audiences while sister outlet Mega 101.7 continues serving the broader Latino community. The October 2 announcement identifies Allentown, Bethlehem, Easton and surrounding communities as the service area.