ADRIAN, Michigan — Lenawee Broadcasting President Julie Koehn is describing a way for stations to make community service visible throughout the year, rather than relying on a slogan.
In an October 12 Radio Ink account of her appearance on the National Association of State Broadcasters Associations’ Broadcast Advocate podcast, Koehn described preserving audio and visual records and assembling an annual report to the community.
Koehn said the company provides more than $1 million annually in cash and in-kind support for nonprofit organizations. That is her reported figure, not an independently audited RNN finding, and it should not be described as $1 million in cash donations.
The approach offers a useful starting point for stations seeking to demonstrate local value. A clear report can identify the recipient, the activity and the result while distinguishing money raised from donated advertising and other assistance.
Recipient organizations can help establish what the support accomplished. Keeping those categories separate makes a community-service claim easier for listeners, advertisers and public officials to assess.
Source: Radio Ink’s account of Koehn’s podcast appearance.
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