Gray Media has promoted Jaime Eskridge to general manager of WLFI, its CBS affiliate in Lafayette, Indiana, effective November 2. The company announced the appointment November 3.

Eskridge joined WLFI as digital sales director in 2015 and became sales manager in 2016. She worked on Allen Media’s corporate digital team from 2022 to 2025 before returning to WLFI at the end of 2025.

She has served as interim general manager for several months. The promotion makes that leadership assignment permanent.

Related: Gray names Jennifer Rieffer to lead WBTV in Charlotte.