The National Squash League (NSL) has named iHeartMedia its official audio media partner and title sponsor for the 2026–27 season.
Announced October 16, the agreement includes a national promotional campaign, playoff sponsorship and jersey branding across the league’s 16 franchises.
The league also says the partnership provides athlete access for interviews and podcast features as squash approaches its Olympic debut in Los Angeles in 2028.
The announcement describes a sponsorship and audience-development arrangement. It does not announce an audio play-by-play package.
For radio marketers, the deal illustrates how promotion, personality access and event sponsorship can form a sports partnership beyond conventional game broadcasts.
Source: The league’s October 16 announcement.
Prepared with AI assistance and source verification.