Erin Andrews and Charissa Thompson are bringing Calm Down to The Volume, the media network founded by Colin Cowherd, through a partnership announced October 8.
The arrangement places advertising sales, production and distribution with The Volume, according to published coverage of the announcement.
The show began in 2021 and has produced more than 400 episodes, combining the hosts’ experiences in sports broadcasting with conversations about relationships, popular culture and everyday life.
A Network Deal Built Around Personality
The move illustrates why podcast networks pursue established personalities: the program brings an existing identity and listener relationship, while the network supplies sales and production resources.
That combination may help advertisers reach audiences who follow a host across platforms. It also raises practical questions for independent producers considering similar arrangements.
The reports reviewed do not disclose the deal’s financial value or duration. They do not establish changes to the program’s format or release schedule.
The RNN Question
What does a creator gain—and retain—when joining a network? The useful measures include production support, advertising performance, ownership, access to audience information and the ability to maintain a direct relationship with listeners. Those terms should be examined rather than assumed.
Sources: Barrett Media’s partnership report · The Spun’s October 8 coverage