U.S. streaming services added more than 3,700 hours of creator-led programming in the third quarter of 2026, compared with 927 hours a year earlier, according to research published November 11 by Ampere Analysis.
Fox-owned Tubi accounted for more than three-quarters of those hours, Ampere reported. Its measure covers in-year releases that it tracks for the first time on a particular platform in a particular country. It is a measure of programming supply, not audience size or advertising revenue.
Reality programming represented 65% of the creator-led hours. Seasons with average episodes shorter than 20 minutes made up 37% of new releases, up nearly 10 percentage points from the preceding quarter. The hours and release figures use different denominators and should not be treated as interchangeable audience measures.
TV Tech’s report on the research also describes growth on subscription services: Prime Video added more than 230 hours, while distribution of new creator-led programming on subscription video services rose 75% from the previous quarter.
For radio personalities and independent producers considering video, the findings point to another potential distribution market for an established show. They do not establish what an individual producer will be paid, whether a service is accepting unsolicited pitches, or whether a licensing agreement will preserve particular rights.
RNN has previously covered one such crossover: Scripps adapting The Makeshift Project’s YouTube following into a sports series. Ampere’s new figures place that kind of expansion in a wider programming context, while leaving the commercial results to be demonstrated.
Prepared with AI assistance and source verification.