NEW YORK, New York — Audacy is bringing Melani Sanders’ We Do Not Care Club community into podcasting with a series that already has two presenting sponsors ahead of its October 21 launch.
Sanders and Best Case Studios will produce The We Do Not Care Club Podcast with Melani Sanders, while Audacy handles advertising sales and distribution. Burlington and Midi Health are the presenting sponsors, according to Audacy’s October 14 announcement.
The 13-episode series will be available on YouTube and podcast platforms. Its subjects include midlife, menopause, relationships and personal reinvention.
Announced guests include Bobbi Brown, Gretchen Rubin, Tiffany Aliche, Ricki Lake and Dr. Jila Senemar. Audacy says the show will combine conversations with material from Sanders’ own life.
A community before a show
For independent publishers, the business angle is the sequence: an identifiable audience and host relationship exist before the new podcast reaches listeners.
That can make a sponsorship proposal more concrete. A prospective advertiser can evaluate the community, the subjects and the host’s connection to listeners alongside the planned program.
Still, an existing social following does not establish how many people will finish an episode or return the following week. The announcement does not disclose sponsorship prices, revenue-sharing terms or audience guarantees.
Source: Audacy’s partnership announcement.
Prepared with AI assistance and source verification.