Audacy is highlighting women’s sports as a source of sponsorship packages that extend beyond conventional commercial spots, using its Golden State Valkyries relationship at 95.7 The Game in San Francisco, California, as an example.
In an October 19 case study, the company describes a recurring player-focused feature distributed on air, digitally and through social media for an unnamed Bay Area advertiser. It also details J Vineyards’ sponsorship of a standout-performance segment across broadcast and social channels.
Results require context
Audacy reports that the unnamed advertiser’s website traffic averaged 79% higher on days its campaign aired and says the advertiser subsequently increased its investment around the playoffs.
That is an advertiser-sales case study published by the company selling the inventory, not an independently verified causal finding. The account does not establish how much of the traffic difference resulted from the campaign.
The broader opportunity for stations is to create recognizable, recurring sponsorship products around a community of fans. Assessing the business results requires campaign costs, measurement periods, comparable traffic data and advertiser confirmation—not simply a percentage increase.
Source: Audacy’s October 19 case study.