Telestream has appointed Joseph Hopkins chief revenue officer, the media workflow and measurement company announced November 5.

His responsibilities include customer engagement, commercial strategy and strategic partnerships across the company’s workflow and measurement businesses.

Hopkins previously worked at iStreamPlanet and Verizon Digital Media Services and served as chief revenue officer at Make.TV, which LTN Global acquired. Most recently, he co-founded media technology advisory firm Alchemy Creations.

The appointment puts an executive with live-streaming and cloud-production experience in a commercial leadership role at a supplier serving broadcast, production and distribution customers.