SCOTTSDALE, ARIZONA — Radio networks that still depend on C-band satellite distribution face a dated migration decision, and Skyview Networks is using a new technical white paper to make the case for moving audio delivery into the cloud.
The Federal Communications Commission (FCC) is moving toward an auction of an additional 160 megahertz of upper C-band spectrum by July 2027. Affected incumbents are expected to clear that spectrum before new wireless service begins in 2030 and 2031.
Skyview presents Cirocast, its cloud-native internet-protocol audio platform, as an alternative to satellite distribution. The company says it can deliver affiliate-specific feeds while integrating automation cues, closures, delayed playback, emergency failover and localized advertising.
The migration is more than a receiver replacement
The white paper describes a reliability design using the Opus audio codec, Reliable Internet Stream Transport and SMPTE ST 2022-7 stream splicing across independent network paths. It also describes certificate-based authentication, affiliate reporting and advertising inserted into individualized streams.
For broadcasters, the decision must cover much more than audio quality. Networks and affiliates need to compare receiver cost, redundant internet paths, automation compatibility, cybersecurity, delayed-program storage, emergency operation, monitoring and the five-year cost of each distribution option.
The source material is sponsored by Skyview and should be treated as a vendor proposal rather than an independent product review. Radio News Now is asking for pricing, service-level guarantees, field references, operation during a complete internet outage and the process for exporting configurations and data if a customer changes providers.
Source: Radio & Television Business Report, September 25, 2026.